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Fat-Bike NEWS – Borealis and Lauf form Strategic Partnership

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Colorado Springs, Colo. & Reykjavik, Iceland – (June 11, 2015) – Borealis Bikes and Lauf Forks today announced a strategic partnership between the two companies. This relationship promotes the focus both companies have to the Fatbike category and answers continued requests for a high performance fork which requires no maintenance and operates in extreme conditions.

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“The Lauf Carbonara fork is a perfect complement to our product offering. This gives us the opportunity to provide our riders with the ultimate winter or adventure experience and eliminates any concerns about performance or maintenance.” said Steve Kaczmarek, Borealis Founder and CEO. Borealis will offer the Lauf fork as an upgrade on all frame and build kits. Furthermore, the Lauf Carbonara will be a part of specific summer and winter build kits.

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“The agile ride of the Lauf Carbonara makes fatbikes incredibly fast and fun to ride, in an unrivalled range of applications. Snow, sand, freezing cold, it doesn’t matter.” said Benedikt Skulason CEO of Lauf Forks. Available for orders in August, Lauf equipped Borealis bikes will be available for demos at both the Borealis and Lauf booths at Interbike in September.

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For more information about Borealis, visit www.FatBike.com

For more information about Lauf, visit www.laufforks.com

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